Most people choose where to spend money based on convenience, even more than price. When a business makes life easier, customers come back without thinking twice. Convenience can mean faster service, clearer communication, or a smoother online experience. It can also mean saving someone a second trip or reducing the amount of time they spend waiting in line.
Businesses that understand this do not compete by being the cheapest. They win by being the least stressful. If a service is fast, predictable, and easy to use, customers stay loyal. In a world where everyone is busy, convenience is the deciding factor.
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